HOAM RENOVATION PROJECT

Graphic Identity, Brand Manual, Signage

We redesigned the MI (Museum Identity) of the Hoam Museum of Art using a staircase to symbolize the connection between tradition and the future.

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JUNGKOOK — SEVEN

Album Cover, Graphic Identity, Logo

The album cover design for BTS member Jung Kook’s first solo digital single: ‘Seven.’
‘Seven’ is a passionate serenade with lyrics expressing the desire to be with a loved one seven days a week.

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NETFLIX
K-CONTENT

Graphic Identity, Brand Manual, Logo, Digital

Netflix K-Content is a social channel on Netflix for fans of Korean content that aims to facilitate communication among viewers all over the world through a variety of content.
Considering this open and inclusive vibe, we used the idea of ‘cultural square’ as a cornerstone for our Netflix K-Content branding.

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AGUST D —
D-DAY

Album Cover, Graphic Identity, Package, Logo

‘D-DAY’ honestly portrays the multiple selves of SUGA’s world. We visualized the entire album with glitched and overlapped afterimages that interpret the external stimuli and internal conflicts SUGA experienced.

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PROGRESS

Graphic Identity, Branding, Logo

For Uncommon Eyewear’s new sunglasses line, “Progress,” we undertook the task of developing a brand identity. The logotype’s staircase shape symbolizes upward-momentum, continuous growth, and development.

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TO (BE) PERSUADE(D)

Contribution, Exhibition, Installation

How can we use persuasion as a collaborative tool that helps us reach the best possible result? Ordinary People reflects on a past project to contemplate not only how to “persuade” but also “be persuaded” in order to accomplish better results.

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OPENLEARN

Graphic Identity, Brand Manual, Logo

The logotype consists of lettering with open spaces and experimental forms, reflecting OpenLearn Academy's mission to break down walls and provide a progressive online learning experience.

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WASHSWAT

Graphic Identity, Brand Manual, Logo

We renewed the brand identity of Washswat, a mobile laundry service, paving the way for the future of laundry improvement and a better lifestyle.

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ENHYPEN — DIMENSION: ANSWER

Album Cover, Graphic Identity, Package

Their previous album, “DILEMMA,” explores the growing pains of boys entering the world. This album, “ANSWER,” celebrates boys finding their own answers in an irrational society.

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LEE CHOUN HWAN — ROOTED ISLAND

Book

In Lee Chun-hwan’s exhibition, Rooted Island, abstract canvases are completed through the repetitive layering of paint. We utilized the artist’s methodology to make the book exist as an extension and visual interpretation of the works.

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KALEIDOSCOPE EYES

Graphic Identity, Motion Graphic, Interactive Web, AR Wallgraphic

‘Picture yourself in an empty museum. Suddenly the walls go transparent and works of art appear, floating mysteriously in space. Picture yourself outside of that museum. In the garden other immaterial works appear – ghostlike, spectral.’

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FINDA

Graphic Identity,
Brand Manual

Finda’s slogan, ‘My friend, Finda’ reflects the vision of: ‘helping customers make financial decisions with empathy.’

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THE 5TH VH AWARD

Graphic Identity,
Motion Graphic, Poster

<The 5th VH Award> is an award for media artists. To develop the visual concept, we used the structure of displays—the environment and the tool of expression for media arts.

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FINDA BLOOM

Campaign,
Motion Graphic

We designed a video campaign called ‘Finda Bloom’ with Finda, an online financial comparison platform. We opted for blooming flowers to show what Finda means to customers returning to their daily lives.

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BTS — PROOF

Album Cover, Graphic Identity, Logo, Package

We worked on the album identity and physical album graphic design for the new BTS album, ‘Proof.’ The album identity manifests the moment of doors opening to the next world after a time of proof.

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ORDINARY PEOPLE X S’LOW

Graphic Identity, Collaboration, Merchandise

In this collaboration project with fashion brand S’LOW, we interpreted daily time slots in color to visualize the concept of time elapsing and used grids to render sequential visual pieces in a graphic scene.

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DIGITAL WELLNESS SPA

Exhibition, Graphic Identity, Self-Initiated Project

In this exhibition, hypothetical entrepreneur Heo Eon presents a new format of spa service called “Digital Wellness Spa.” A series of Digital-Wellness Programs provide a meditative experience and a unique future vision that allows guests to free themselves from the daily routine and focus more on their inner lives.

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RHETORIC

Logo, Package, Graphic Identity,

Rhetoric is a lifestyle brand that empowers self-efficacy and supports a unique lifestyle by introducing a zero-waste lunch box kit with bojagi wrapping.

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LEEUM — RENOVATION PROJECT

Brand Manual, Graphic Identity, Signage

We designed a versatile graphic system for Leeum Museum of Art. The system maintains the visual identity with the new logo and overall look of the museum renovation project across all kinds of media.

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SeMoCA — CRAFT ARCHIVES

Logo, Graphic Identity, Signage

“Cabinet of Curiosities”
The Craft Archives is a cabinet of the SeMoCA where the museum’s collections are preserved and stored. Focusing on the archive’s role, we built a system that could encompass and be implemented into the sequence of events occurring at the archive.

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TXT — THE CHAOS CHAPTER: FREEZE

Album Cover, Graphic Identity, Package

In ‘The Chaos Chapter: FREEZE’ by TOMORROW X TOGETHER, their second studio album, the boys feel insignificant, empty, and frozen as they face the crumbling world. The boys’ anxious egos and indelible wounds are visualized by the fragmentation of graphic elements.

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ENHYPEN — DIMENSION: DILEMMA

Album Cover, Graphic Identity, Package

ENHYPEN, a boyband of seven members, released their first studio album. The concept of their album is ‘Dimension’ which is about the boys out in the world of new dimension.

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JIHE

Graphic Identity, Logo, Package

All of JIHE’s products are flushable and decomposed after dispose, and thus we came up with the idea of “fade out” as a visual concept.

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Book, Self-initiated Project

A collection of finished, in-process and speculative works, ( )XN is an occasional publication series produced by studio Ordinary People.

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Graphic Identity, Brand Manual, Logo,
Merchandise

Playlist is a digital studio that produces contents with diverse characters and stories. We created a symbol which combines speech bubble that represents the studio’s core value with a letter “P” from Playlist.

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Exhibition, Contribution

We participated in this special exhibition taking place in Animal Crossing: New Horizon, a Nintendo video game, by presenting a staged island of each member.

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Brand Manual, Logo

‘Create the world with diversity, embracing differences and personal tastes’
The logotype and the W emblem hold two core values—the ever-expanding world view of the Watcha users, and the vision of Watcha valuing diverse perspectives.

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SUPERMARKET is a bookazine series with a concept of looking into the lives of people through the stuff they buy in supermarkets.

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Graphic Identity, Logo, Custom Typeface

The design motif of ‘Your Own Spotlight’ speaks to the point of view and identity of Gen Z, who wish to be recognized as who they are.

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Graphic Identity, Poster, Signage, Lanyard, Tape

Independent films have been pushing boundaries of what is possible. These films continue to question our beings, explore new subjects, and break rules. They are shifting to an unknown dimension.

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Music Video, Face Filter, Collaboration

The music video created for the alternative pop band, Leenalchi, is a work of collaboration with Ambiguous Dance Company’s original choreography. With the graphic work on top of the dance movements, the storyline of “Tiger’s Third Leg” is solely delivered through nonverbal expression.

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Collaboration, Watch

UNDONE x Topdesign Asia collaboration, UNDONE “BLANK”, brings together 6 world famous veteran designers to challenge what the common wristwatch could mean as a canvas for unbridled self-expression.

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Graphic Identity, Logo, Package

 

Graphic Identity, Exhibition, Self-Initiated Project

ORDINARY PEOPLE’s first solo exhibition, “Superposition” is neither a retrospective of their past works nor a declaration of desire for a remarkable position in the design scene. Rather, it is close to a confession showing worries about the creation and how complex the process is.

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Graphic Identity, Poster, Leaflet, Banner, Invitation, Signage

Jeju Island, South Korea’s most symbolic vacation spot, is known for its powerful waves. In order to visualize the landscape of Jeju with waves, Ordinary People created visual concept of “New Wave” by using vibrant colors and rhythmically repeated typography.

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Graphic Identity, Poster, Logo, Installation

Gamecon is a festival where you can experience various contents with many famous video game creators. The three concepts that symbolize this event include game, content-and-experience, and creator-and-fan.

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