Graphic Identity for Hyundai card library <New Retro>
Inspired by the 1970s and 80s advertisement and signages, we created bold lettering in an arch form as a symbol. Vertical writing and fan-shaped lines were used so that each component can be easily applied to different medium and formats.
현대카드 컬처팀, 스페이스팀, 디자인랩과 공동 제작
Designed with Hyundai card Culture team, Space team and Design Lab
Graphic Identity, Poster, Window Graphic, Banner, Leaflet, Ticket
Client: Hyundai card
Photograph: JSK studio(Jinsol Kim)