Graphic Identity for the Seoul Independent Film Festival 2016 “Lucky Draw”
Poster, Leaflet, Banner, Wall, Ticket, Hoodie, Calendar, Note, Pin, Lighter
Client: Seoul Independent Film Festival
The slogan 'Lucky Draw' for 'Seoul Independent Film Festival 2016' is designed in the form of a lottery ticket and a winning ball. The lottery ticket and the winning ball contain the slogan, date and time of the film festival instead of lucky numbers. The complete information is not given in an individual object. The whole contents can be obtained by assembling the information from the repeated images.
The use of lottery and winning balls devices are changed, and repetitive graphics are extended to various media (invitation / flyer / banner / web / souvenir) that represent the film festival.What should be the aspect of the representative graphic of a project? It should be represented with the situational context in which each object is crossed over into one image. I wanted to give this story in addition to give a strong visual impression of the graphic and its purpose.